James has a passion for turning ideas into business opportunities. He has taken his favourite subjects and made them into profitable companies. He built a popular skiing website off the back of his work in the winter sports industry. And now has two personal development and coaching businesses that continue to grow.

His formal undergraduate education is in Health Science and he graduated from the Australian college system with life and business coaching qualifications. James has a passion for human development. This is seen in every coaching session. He wants people to progress at all costs and will do whatever it takes to make that happen.